LUT University (Lappeenranta)

Master in International Marketing Management , Lappeenranta

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.

In this master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback. About 80% of the programme's master's theses are based on real-life business problems.

The delivery of courses is blended, which means that the programme combines on-campus and online studies. Even though some of the courses can be completed remotely, several courses require participation in contact teaching in Lappeenranta in the form of lectures, presentations and meetings. Students admitted to the programme should be prepared to attend classes on campus when needed. Individual course descriptions mention the attendance requirements for the course.


Porduct SKU : 8674224

First Instalment
First Instalment €13,500.00
Total duration 24 MONTH(S)

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First Instalment €13,500.00
Total duration 24 MONTH(S)
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Why

  • Resources and tools for building and testing prototypes, enabling the practical development of new ideas and solutions.

Facility

  • Well-equipped gym
  • Academic Library
  • Coat rack and storage
  • Skinnarila sauna
  • WIFI
  • Restaurant Skinnarila
  • Restaurant Lut Buffet
  • Street Cafe
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Lappeenranta, Yliopistonkatu 34
53850
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